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CVP Highlights |
Press ReleasesSeptember 16 , 2008 Cricket Communications Wins Gartner and 1to1 Media AwardLeading Wireless Service Provider Recognized for Customer Service OptimizationFairfax, VA, September 16, 2008 –San Diego-based Cricket Communications, Inc., a leading provider of unlimited wireless services, was recognized for their exceptional work in Customer Service Optimization by Gartner and 1to1 Media at the annual Gartner CRM Summit on September 8, 2008. As part of a comprehensive strategy, Cricket implemented a technical and service strategy solution designed to enhance customer experience and operational efficiency. The system, which was developed by West Interactive Corporation, went live in May in two markets and was successfully expanded to all additional Cricket markets in June, serving over three million customers in cities across 30 states. This implementation marks a major milestone on the CRM roadmap developed in conjunction with Customer Value Partners (CVP). “Cricket’s significant customer growth in recent years required a new customer service strategy that would allow us to effectively scale our infrastructure, realign the organization for lower total cost of ownership, and adopt technologies that would enable a customer centric approach,” said Charles Hutton, Vice President of Customer Operations, Cricket Communications. “CVP’s customer lifecycle management approach and ability to identify the business, IT and process changes required have allowed Cricket to elevate our customer service to the next level.” “Cricket has always been committed to delivering the most compelling products and services to its customers, but as its market share increased it became critical to maintain the highest level of customer experience possible,” said Anirudh Kulkarni, Founder and Managing Principal at Customer Value Partners. “We congratulate Cricket on this well-deserved award.” About Cricket® Cricket is a simple, affordable wireless service offering consumers and local businesses a flat-rate unlimited service over the latest technology, high-quality, all-digital CDMA2000 1X and 1xEV-DO wireless network. Designed for customers whose basic and advanced wireless needs have not been met by traditional communications companies, Cricket is the pioneer of unlimited services with no long-term commitments or credit checks required. Cricket offers customers access to a variety of the latest devices and feature-rich mobile applications such as unlimited text, instant and picture messaging, Mobile Web, popular games, ringtones and wallpapers. For more information on Cricket, visit www.mycricket.com. Cricket services are offered by Leap Wireless International, Inc., headquartered in San Diego, Calif. For more information on Leap, visit www.leapwireless.com. About Customer Value Partners Customer Value Partners, a strategic business and technology consulting firm focused on Customer Lifecycle Management (CLM), helps Fortune 1000, emerging industry leaders, and public sector organizations drive significant and measurable improvements in the way they acquire, service, retain, and grow customers. Based in Fairfax, VA, with operations in Atlanta, Baltimore, New York, Boston, and San Diego, our seasoned professionals deliver practical solutions to our clients' strategic, program management, operational, and technological challenges. Our core services include customer lifecycle strategy, new product development, marketing analytics, business process optimization, call center solutions, quality monitoring, and technology integration. For more information, visit us at www.cvpcorp.com. -##- Media Contact: Brian Lustig Lustig Communications for CVP 301.775.6203 brian@lustigcommunications.com
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